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Turn me on!

(Like literally)

I'm Claudia, a creative
that likes write challenging ideas
with a strategic focus
and a  pilot G-black pen.

Ideas Work
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So you want to meet me...then:


I'm Claudia Güell Ybarra,

a bilingual creative copywriter (Spanish & English) that believes in simple things.

So I'm not going to overcomplicate my description and instead give you a few bullet points about me: 

  • I'm based in a suitcase (I'll travel anywhere, but the plane takes off from Berlin)

  • I'm a ball of energy (or so I've been told). Always positive and sharing that energy.

  • I live for a challenge (I grew up with two brothers) I'm always ready to give my 200% to every project I work on. 

  • I never say no to a plan (because I have huge FOMO)  I'm always curious, and ready to learn new things every day.

  • I watch at least a comedy show per week (I like to write funny things).

  • I love wine (there's not that much more to say,  just love wine)  

  • My family is crazy 

If you were annoyed by that many parentheses... I'm sorry, but I love them.  I think parenthesis are like life and details.

What you find in them are the little things that make anything special. 

Yes, you could live with just the basic information about a friend

(but don't you find it fascinating that they like the color red because it reminds them of their favorite childhood t-shirt).

Details are hard to ignore,

just like a parenthesis in a phrase.




Miami Ad School Europe

Copywriting Program 

2022 - 2024 

Media Monks Berlin

Junior  Copywriter

Sep 2023 - Current 

Copywriting  Intern

 July 2023 - Sep 2023

Superheroes Amsterdam

Copywriting  Intern

April 2023 - June 2023

Blanquerna University of Communication

Bachelor's in Advertising,

Marketing & Public Relations

2016 - 2020

Innocean Berlin

Creative Strategy Intern

Oct 2022 - March 2023


Content Creator & Social Media Manager 

Mar 2022 - Sep 2022

The Two Marias

 Digital producer 

Feb 2021 - Mar 2022


Volunteer Copywriter & Video Editor

Oct 2020 - March 2022


Copywriter & Video Editor

Jan 2017 - Oct 2020


(Yes, this website!)

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(Project: The Drunk Test)

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(Project: Potentia Gravida)

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