Drama Made Secure
Messaging through the phone has become the new natural communication.
And what's more human and natural than ignoring people?
WhatsApp, safest way to ignore people
Create how easy it is to ignore people.
Demonstrating that WhatsApp is the new natural way of communicating
At night (usually when people have drinks) they make reaaaalllyy stupid decisions. Confessing your love to your crush, sending mean text to your boss…
The idea would be to have some billboards (electric ones) placed in cities, where during the day you would read “this message was deleted”. And during the night you would see the actual texts.
The idea behind these radio ads its kind of a technical one.
One of the most annoying things while listening to the radio/podcast/music is to have the volume lowered for a text.
So with this ad we would show how annoying that is, by literally interrupting the ad.