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The Basis of a Great Invention
Insight:
People love hearing old stories and learning curious facts.
Background:
Fentiman's Ginger Beer is a recipe that is 100 years old.
The product is essential for every barman, as this is the basis for any good drink.
Idea/Execution:
There are incredible stories that are the basis for great inventions. Just like Fentiman's Ginger beer is the basis for any great drink.
The idea is to highlight incredible stories that have been the basis for great inventions and relate them to Fentiman's Ginger Beer.
Printed Ads
Social Media
Social Media
Credits:
Art Direction & Copywriting
Claudia Güell
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