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Potentia Gravida
Problem:
Latin America has some of the harshest abortion laws in the world. And this results in an endless debate between pro-choice and pro-life parties that add enormous pressure on pregnant women.
Insight:
This endless debate is filled with loaded language and religious statements because neither side can agree on how to categorize the first 12 weeks of pregnancy.
Solution:
By creating a term, that's taken from the official Church language, that translates to potentially pregnant, we give a name to those 12 weeks. Stopping the debate and giving women the choice to go ahead with their pregnancy or not.
Credits:
Concepting
Ronaldo Cordova
Risha George
Claudia Güell
Copywriting
Risha George
Claudia Güell
Video Editing
Ronaldo Cordova
Design
Claudia Güell
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