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GenZ is the most ungeneralized generation, and mass-produced merchandise doesn't relate to all of them.
Hungry readers are not defined by one book. Every single story they've immersed themselves into is already part of them. But finding merchandise of a "not that famous book" is very difficult.
Let any reader create their own merchandise with their favorite books. We created special edition book covers printed on recyclable fabric, that later on could be turned into their own DIY merchandise.
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