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Challenge:
Make driving safer For All Life.
THE DRUNK TEST
Insight:
Everyone believes that after a few beers, we are still able to drive. But that's the moment when we should the least trust our instincts.
Solution:
Let any reader create their own merchandise with their favorite books. We created special edition book covers printed on recyclable fabric, that later on could be turned into their own DIY merchandise.
Credits:
Art Direction
Nikoloz Ninidze
Copywriting
Claudia Güell
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